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FOR IMMEDIATE RELEASE
Prevent Wildfires with Hot New Mobile Game
Former Wildland Firefighter and App Developers Launch Game to Teach Fire Safety
PHOENIX, AZ (November 17, 2014) – Wildfires in the United States cause a staggering amount of damage, in lives lost, property destroyed, and in associated economic costs. An estimated $2 billion per year is spent fighting these devastating disasters and the total yearly economic losses approach $20 billion. What’s even more devastating–especially for those who have lost loved ones, homes, and livelihoods–is that most wildfires are preventable. In fact, humans cause more than 80 percent of the wildfires in this country, largely through simple ignorance and carelessness.
Can an app help save lives and property from wildfires? A former wildland firefighter and two mobile app developers who teamed up to create Fight the Fire think so.
Fight the Fire offers fun, fast-paced action that puts players into the role of firefighters, battling to save land and homes from spreading wildfires. Using chainsaws and helicopter water drops, players also learn important safety information about how wildfires spread and how to prevent them.
“My happiest moment in this project was when a ten year old boy played the game for the first time, and after playing a round exclaimed, ‘That was awesome!’ I knew then that we had the mix of fun and content right. He didn’t realize he was learning something, he was just having a good time,” says Ariel Strong, the former wildland firefighter on the Fight the Fire team.
Fight the Fire will be available for free download through the App Store on November 17th, 2014. Download it here!
Tap on any screenshot to see the full-resolution version. In the downloadable press kit, you will find screenshots from the iPad version of Fight the Fire and screenshots without the devices. If there is something else you would like, please let us know.